TikTok has become an amazing place to discover new beauty innovations.
When content creator Hasime Kukaj -- TheBeautyRadar on TikTok -- decided to post a video about Hard Candy's clear Selfie Cheek Tint back on July 9, she had no idea it would go viral.
"TikTok usually favors any products that are a bit out of the ordinary or a shock factor. This product is simple to use, you just dot it on, blend, and go about your day," Kukaj told "Good Morning America."
The video features Kukaj swiping the colorless liquid blush onto her forearm. In moments, the blush changes from clear to a rosey pink.
"OK what," she captioned the post.
Just over a week after posting, the video has amassed more than 6.3 million views.
"I love the color changing aspect, I think it draws attention. When you first think of applying something clear, it may seem a bit strange, however the color does show up within minutes," Kukaj said.
Hard Candy’s Selfie Cheek Tint has a unique formula that the company says adjusts to the skin's pH.
"It’s a blush, powered by you. The formula starts out completely clear. When you dot it on, it reacts with your skin’s own pH, transforming into your perfect natural flush, right in front of your eyes," Hard Candy head of marketing Winnie Cho told "Good Morning America."
Perhaps even more alluring, the blush retails for under $8.
"Our accessible price points ensure that the brand is approachable for anyone looking for that creative outlet," Cho added.
Shop the viral blush and more products from Hard Candy, below.
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Universally flattering blush that applies clear and adapts to your skin’s natural pH, instantly providing the perfect shade of natural flush. Infused with liquid skincare, Jojoba Oil and Vitamin E to nourish and treat skin while Vitamin C brightens for a youthful glow. Keeps you selfie-ready 24/7.
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Silky smooth primer creates a flawless canvas for even makeup application while extending the wear of makeup.
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Infused with nourishing shea butter, Plumping Serum conditions as it plumps for a plush pout. Apply lip balm and allow the plumping complex to kick in. Reapply as desired.
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Enriched with hyaluronic acid, Glosstopia delivers high shine, maximum hydration, and a delicious flavor with every swipe.
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