E.l.f. Cosmetics is entering the gaming world and the metaverse with a limited-edition collection that blends the virtual, makeup and skin care worlds.

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Game Up is an eight-piece collection that features bright and creative colors. Products that are part of the line include:

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E.l.f. Cosmetics’ Game Up collection is available online and at Target stores. The line will launch at Shoppers Drug Mart on July 18.